Search Engine Marketing

Search Engines are today’s yellow pages: 92% of consumers use search to make a purchase decision. Through our Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns, we will ensure your business receives top-level exposure in Google and other prominent search engines.

While search is extremely important, you cannot ignore proceeding influences to be successful. Google doesn’t create demand – it full-fills it – and strong brand recognition is an important factor in search conversions: 70% of consumers only click on brands they recognize in search results. We will help you craft a digital marketing strategy that benefits your search conversions beyond simple PPC and SEO.

SEO: Search Engine Optimization

SEO is the ongoing optimization to improve “organic” search results. Our SEO services include site health auditing, blogging, online directory optimization, industry backlinking, and even social posting.

PPC: Pay-Per-Click

PPC is premium ad placement. These are fully customizable and targeted ads that usually appear above organic results.

Proof of Performance

The below example is a one-year trend of search impressions for a local SEM campaign.