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Forget “mobile friendly” – today’s websites need to be “mobile first”Mobile “friendly” was all the rage for years. This common phrase came to prominence alongside the rising... -
AI’s role in digital marketingAI is the hot button term of the year. It seems like every company is tossing out... -
SEO benefits of a blogBlogs are a familiar piece of websites that serve multiple purposes. The word is an abbreviation of... -
Animated GIFs and dynamic HTML-5 banner creatives, limitations and advantagesHow to pronounce “GIF” is fiercely debated, even though there is only one correct answer, something even... -
How branding improves PPC search engine marketing successSearch engine marketing is an important advertising platform for almost all industries. It’s a bottom of the... -
When is it time for a new website?For a long time, website technology and best practices were evolving so rapidly that a website became... -
Introducing Streaming Audio Advertising (Spotify, Pandora, iHeart, and others)We have added streaming audio advertising into our product suite for another great marketing option for our... -
Pay-Per-Click Marketing: What Is Search Impression Share and Why Does It Matter?When it comes to Pay-Per-Click (PPC) Search Engine Marketing, the search impression share is perhaps the most... -
The state of Facebook, social media advertising in 2023 and beyondThere was a time, not long ago, that a business could post an advertising message to their... -
CTV vs OTT – What’s the difference?The streaming terms CTV (Connected TV) and OTT (Over-The-Top) are often used interchangeably but are they one-and-the-same?... -
Digital as a defensive marketing strategyDigital marketing can be used as both an offensive and defensive marketing strategy. In defensive marketing, the... -
Flowcode: The Next Generation of QR CodesMost don’t realize that Quick Response (“QR”) Codes have been around since 1994 – long before the... -
Digital Creative Design Best PracticesThe creative (the actual ad) is one of the most important aspects in success for any type... -
Transitioning from Google Universal Analytics to GA-4 in 2023Google is replacing its popular Analytics website tracking tool with version 4 (GA-4). All websites using Analytics... -
Debunking Common OTT Streaming Video MythsThe popularity of streaming video content, also known as Over-The-Top (OTT) or Connected TV (CTV), is undeniable....
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Employee Recruiting: Reach Qualified and Quality CandidatesAre you fishing or hunting for your next employee? Do you feel lost in a crowded field...
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Live Reporting: Tracking success with your digital marketingIs your digital marketing effective? How do you know? Success in all marketing can be difficult to... -
Age Gates: What are they, when do you need one?If your website references any content that is age-regulated in any jurisdiction, you are required to utilize... -
Email Database Marketing: advantages compared to direct mail and traditional email advertisingAs the name implies, Email Database Marketing is behavior-based targeted advertising delivered to user email inboxes, but... -
What is an open ad exchange, and how does it compare to direct media buying?An open ad exchange is a platform that facilitates the buying and selling of digital advertising indirectly...
