Whitelisting and blacklisting are methods to include (whitelist) or exclude (blacklist) specific websites, apps, advertisers, or ad...

An open ad exchange is platform that facilitates the buying and selling of digital advertising. Generally, this...

Reach refers to the number of unique people (or in some cases unique devices or households) who...

Any video content consumed by a user, usually through a television, outside of traditional broadcast, cable, or...

The index of content available to a user, most commonly when referring to social media. This content...

Relevancy is a common term applied to social media and search engine marketing. It mostly refers to...

The technical specifications of an ad creative. For digital, this most commonly includes the file type, size...

A pixel may refer to either a single dot on a screen (resolutions are often represented by...

When clicking an advertisement or hyperlink immediately leads to a phone call being placed with no other...

Any advertising where the cost is assessed based on the number of clicks. Most commonly, PPC refers...

The practice of optimizing content to improve organic search rankings. SEO is a multi-faceted approach that commonly...

Geo-targeting are parameters targeting a specific geography (zip, county, city, radius, etc.) in an advertising campaign. Geo-fencing...

A website, app, or creative that adjusts based on the device being used. Most commonly, these respond...

A platform used to create and manage a website. WordPress is the most popular.

Software whose source code is freely available to everyone to encourage open collaboration. WordPress, Firefox, and Android...

The percentage reflecting how many times an ad was clicked vs served. It is calculated by dividing...

A call-to-action is a specific invitation to engage with an advertisement. Most commonly, CTAs encourage a user...

CPM or CPT are common abbreviations for Cost Per Thousand Impressions, which is the most common cost...

Placement throughout an entire target website and/or ad network, as opposed to a specific page or section....

The actual position of an ad on a website or app. This refers to the precise location...