Every website, essentially. There are specific requirements, but nearly all websites fall into at least one of these requirements if they collect any kind of data, including traffic data using services such as Google Analytics.
The primary concern here is that ad networks, including Google – the world’s largest, may block your digital advertising from serving.
Relatedly, Google and other search engines may demote your organic search ranking, or remove it entirely from its index. This will dramatically reduce the number of clicks to your website from search engines.
Google breaks out the requirements into three categories:
- What information do you collect?
- How do you use the information?
- What information do you share?
You can read more here.
Privacy policies can be simple and written yourself. There are also many free online tools that will create a copy-and-paste policy for you. WordPress and other website editors offer free tools and plugins for creating these policies.
Lastly, add a link to the new page to your website’s navigation. It can be in the primary navigation, the footer, the header… anywhere, as long as it’s public.
If we built your website, reach out to your marketing executive to confirm that you are compliant with this policy.