Cross-Device Matching
![](https://701digital.com/wp-content/uploads/2020/04/cross-device-380x380.jpg)
With cross-device matching, we are able to associate browsing behaviors from other devices within the same household.
Anytime a user initiates matching activity (usually by logging in), the devices become paired using both Deterministic and Probabilistic methods.
What this means is that a user’s behavior from one device, such as a laptop or smartphone, will be captured on another, such as a Roku.