Targeting Options

The primary benefit of digital is that we are able to target an audience with more precision, and usually on an individual basis instead of household. Using a variety of sources, including both online and offline behavior, we are able to serve advertisements to users that match your preferred audience.

We can also use predictive behavior and build lookalike audiences to match people who fall just outside your core target currently, but can be persuaded.

Examples of Targeting Options

Note this is not a comprehensive list, and targeting options can vary by platform. 

• Age & Gender
• Income & Wealth
• Political Affiliation
• Ethnicity
• Health Status
• Education & Occupation
• Familial Status (Married, Children, etc.)
• Interests and Affinities
• Technology Used
• Home Owners or Renters
• Specific Keywords
• Competitors
• Places They’ve Visited