TV+Digital: A Winning Combination
![](https://701digital.com/wp-content/uploads/2020/03/TV-with-Digital-Combo-Graph2-380x225.png)
TV Works. TV with Digital is nearly twice as effective!
Digital expands an audience’s awareness by 32% and influences their purchase decision by an additional 30% compared to TV advertising alone.
Source: GfK TVB Purchase Funnel 2018 Retail Category (% most important media type among those who saw/heard ads in at least 1 media)