Search Engine Marketing
Search Engines are today’s yellow pages: 92% of consumers use search to make a purchase decision. Through our Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns, we will ensure your business receives top-level exposure in Google and other prominent search engines.
While search is extremely important, you cannot ignore proceeding influences to be successful. Google doesn’t create demand – it full-fills it – and strong brand recognition is an important factor in search conversions: 70% of consumers only click on brands they recognize in search results. We will help you craft a digital marketing strategy that benefits your search conversions beyond simple PPC and SEO.
SEO: Search Engine Optimization
SEO is the ongoing optimization to improve “organic” search results. Our SEO services include site health auditing, blogging, online directory optimization, industry backlinking, and even social posting.
AI Search: Generative Engine Optimization (GEO) and Ask/Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO) and Ask/Answer Engine Optimization (AEO) are AI-based search tactics that emphasize optimizing search results for AI-generation tools like Gemini, ChaptGPT, and chatbots.
While these are fairly new terms, traditional Search Engine Optimization (SEO) tactics already satisfy most AI engines. The key difference lies in structuring data on the website to be more conversational, which has been something recommended for social media for years anyway.
Keep in mind that AI is an emerging technology that is constantly evolving. Our search experts are always on top of these latest changes.
AI search most relates to organic (SEO) results. Keep in mind that these search are usually inquisitive. Consider how target customers will perform a search for your offerings before deciding the importance of this strategy.
PPC: Pay-Per-Click
PPC is premium ad placement. These are fully customizable and targeted ads that usually appear above organic results.
Proof of Performance
The below example is a one-year trend of search impressions for a local SEM campaign.
