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Ad/creative format

The technical specifications of an ad creative. For digital, this most commonly includes the file type, size (both resolution and physical size), or color type (ie. RGB).

JPG is the most common file type for static digital banners, MP4 for digital video, and HTML-5 for dynamic and interactive content. Resolutions and file sizes vary greatly, but often have specific requirements. Color type is almost exclusively RGB for digital applications.