What are Generative Engine Optimization (GEO) and Ask/Answer Engine Optimization (AEO)?

Generative Engine Optimization (GEO) and Ask/Answer Engine Optimization (AEO) are two relatively new search tactics that emphasize optimizing search results for AI-generation tools like Gemini, ChaptGPT, and chatbots.
While these are fairly new terms, traditional Search Engine Optimization (SEO) tactics already satisfy most AI engines. The key difference lies in structuring data on the website to be more conversational, which has been something recommended for social media for years anyway.
Keep in mind that AI is an emerging technology that is constantly evolving. Our search experts are always on top of these latest changes.