QR Codes: What are they and how do they help advertisers?
A Quick Reference Code (QR Code) is a scannable barcode with multiple purposes. One way advertisers can utilize QR Codes is to direct consumers who scan the code to a specific website landing page. It offers click-through capability on products that don’t natively support direct clicking. Television, including broadcast and streaming OTT video, are great applications for QR codes.
We can generate and apply QR Codes to any advertising creative we produce at no additional investment.