Streaming TV (OTT/CTV)

Over-The-Top Video (OTT) is streaming video acquired outside of traditional cable, satellite, or over-the-air sources. It is also known as Connected TV and Streaming TV. Viewers stream content through smart devices (TVs, Blu-Ray players, etc.), gaming devices (Xbox, Playstation, etc.), OTT-specific devices (Roku, Amazon Fire, etc.), and even traditional digital devices (mobile, desktop, tablet, etc.).

OTT really is just another form of television, with commercials delivered to the exact consumers you told us you want to reach.

Where will my ad serve?

Your targeted commercial is eligible to serve across hundreds of apps: free streaming services such as Tubi and Pluto, subscriber-based services such as Sling and Hulu, and network apps such as NBC and FOX News.

Who’s Streaming?

• 90% of households have Streaming TV capability in Western North Dakota.
  • 28% of people surveyed stated their viewing of Streaming TV increased year-over-year.
• Streamers are educated with have high income:
  • 42% of OTT viewers in our market report household income of $100,000+.
• All ages consume streaming video in our market:
  • 18-34 = 32% of the population
  • 35-54 = 33%
  • 55+ = 35%

Our Streaming TV Advantages:

• Premium Brand-safe Inventory: 125+ top-tier content providers.
• Non-skippable: Commercials must be seen in their entirety.
• Frequency Capping: Reduces saturation and optimizes reach.
• Long-form Content: All videos where we insert commercials are 22 minutes or longer.
• Customized Targeting: Reach your core consumer.
• Local & Global: Serve ads to any geography.
• Retargeting: Serve ads to the same audience across other platforms.
• Attribution Tracking: Trace website traffic to those who saw your Streaming TV ad.
• Detailed Reporting: Live attribution and network-level reporting.

Targeting options

We can apply advanced household targeting that includes demographic and behavioral. Through cross-device matching, we can pair a consumer’s streaming device to other devices in their home, such as their cell phone and laptop. This means that we can serve ads to a relevant audience who has shown an interest in your product or service.

We can also directly place commercials in specific programming categories, including sports.

Sources: Comscore, MRI-Simmons 2023 Fall Local Flex Study; Base A18+, Target OTT Viewer, https://martech.org/what-new-ad-supported-streaming-tv-announcements-mean-for-digital-marketers/