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Digital as a defensive marketing strategyDigital marketing can be used as both an offensive and defensive marketing strategy. In defensive marketing, the...
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Flowcode: The Next Generation of QR CodesMost don’t realize that Quick Response (“QR”) Codes have been around since 1994 – long before the...
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Digital Creative Design Best PracticesThe creative (the actual ad) is one of the most important aspects in success for any type...
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Transitioning from Google Universal Analytics to GA-4 in 2023Google is replacing its popular Analytics website tracking tool with version 4 (GA-4). All websites using Analytics...
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Debunking Common OTT Streaming Video MythsThe popularity of streaming video content, also known as Over-The-Top (OTT) or Connected TV (CTV), is undeniable....
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Employee Recruiting: Reach Qualified and Quality CandidatesAre you fishing or hunting for your next employee? Do you feel lost in a crowded field...
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Live Reporting: Tracking success with your digital marketingIs your digital marketing effective? How do you know? Success in all marketing can be difficult to...
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Age Gates: What are they, when do you need one?If your website references any content that is age-regulated in any jurisdiction, you are required to utilize...
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Email Database Marketing: advantages compared to direct mail and traditional email advertisingAs the name implies, Email Database Marketing is behavior-based targeted advertising delivered to user email inboxes, but...
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What is an open ad exchange, and how does it compare to direct media buying?An open ad exchange is a platform that facilitates the buying and selling of digital advertising indirectly...
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Whitelisting/BlacklistingWhitelisting and blacklisting are methods to include (whitelist) or exclude (blacklist) specific websites, apps, advertisers, or ad...
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Open Ad ExchangesAn open ad exchange is platform that facilitates the buying and selling of digital advertising. Generally, this...
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Reach and FrequencyReach refers to the number of unique people (or in some cases unique devices or households) who...
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Over-The-Top (OTT)Any video content consumed by a user, usually through a television, outside of traditional broadcast, cable, or...
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News feedThe index of content available to a user, most commonly when referring to social media. This content...
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RelevancyRelevancy is a common term applied to social media and search engine marketing. It mostly refers to...
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Ad/creative formatThe technical specifications of an ad creative. For digital, this most commonly includes the file type, size...
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Click-to-call (CTC)When clicking an advertisement or hyperlink immediately leads to a phone call being placed with no other...
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Pay-Per-Click (PPC)Any advertising where the cost is assessed based on the number of clicks. Most commonly, PPC refers...