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Best practices for effective recruiting through advertising, passive vs activeThere are two methods to recruit job candidates. The first is active recruiting, which is posting position... -
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Geofencing: What is it and how does it benefit advertisers?Geofencing is a virtual fence around a physical location. Its purpose is to tag people who visit... -
Reach vs Frequency: What’s The Difference and Which is Preferred?Among the primary metrics that most marketers care about with any advertising is reach and frequency. While... -
What is brand awareness (branding) and how does it fit into an advertising strategy?Advertising generally serves two purposes. One is building awareness of a company and its offerings, which we... -
Top-of-Mind Awareness (TOA)Top-of-Mind Awareness (TOA) is a brand awareness marketing objective where an advertiser aims to become one of...
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Branding (brand awareness)Branding, or brand awareness, is a marketing tactic aimed at establishing Top-of-Mind Awareness (TOA) and establishing trust...
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Forget “mobile friendly” – today’s websites need to be “mobile first”Mobile “friendly” was all the rage for years. This common phrase came to prominence alongside the rising... -
AI’s role in digital marketingAI is the hot button term of the year. It seems like every company is tossing out... -
SEO benefits of a blogBlogs are a familiar piece of websites that serve multiple purposes. The word is an abbreviation of... -
Animated GIFs and dynamic HTML-5 banner creatives, limitations and advantagesHow to pronounce “GIF” is fiercely debated, even though there is only one correct answer, something even... -
How branding improves PPC search engine marketing successSearch engine marketing is an important advertising platform for almost all industries. It’s a bottom of the... -
When is it time for a new website?For a long time, website technology and best practices were evolving so rapidly that a website became... -
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Introducing Streaming Audio Advertising (Spotify, Pandora, iHeart, and others)We have added streaming audio advertising into our product suite for another great marketing option for our... -
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Pay-Per-Click Marketing: What Is Search Impression Share and Why Does It Matter?When it comes to Pay-Per-Click (PPC) Search Engine Marketing, the search impression share is perhaps the most... -
The state of Facebook, social media advertising in 2023 and beyondThere was a time, not long ago, that a business could post an advertising message to their... -
CTV vs OTT – What’s the difference?The streaming terms CTV (Connected TV) and OTT (Over-The-Top) are often used interchangeably but are they one-and-the-same?... -
Digital as a defensive marketing strategyDigital marketing can be used as both an offensive and defensive marketing strategy. In defensive marketing, the...
