Digital marketing can be used as both an offensive and defensive marketing strategy. In defensive marketing, the...

Most don’t realize that Quick Response (“QR”) Codes have been around since 1994 – long before the...

The creative (the actual ad) is one of the most important aspects in success for any type...

Google is replacing its popular Analytics website tracking tool with version 4 (GA-4). All websites using Analytics...

The popularity of streaming video content, also known as Over-The-Top (OTT) or Connected TV (CTV), is undeniable....

Are you fishing or hunting for your next employee? Do you feel lost in a crowded field...

Is your digital marketing effective? How do you know? Success in all marketing can be difficult to...

If your website references any content that is age-regulated in any jurisdiction, you are required to utilize...

As the name implies, Email Database Marketing is behavior-based targeted advertising delivered to user email inboxes, but...

An open ad exchange is a platform that facilitates the buying and selling of digital advertising indirectly...

Whitelisting and blacklisting are methods to include (whitelist) or exclude (blacklist) specific websites, apps, advertisers, or ad...

An open ad exchange is platform that facilitates the buying and selling of digital advertising. Generally, this...

Reach refers to the number of unique people (or in some cases unique devices or households) who...

Any video content consumed by a user, usually through a television, outside of traditional broadcast, cable, or...

The index of content available to a user, most commonly when referring to social media. This content...

Relevancy is a common term applied to social media and search engine marketing. It mostly refers to...

The technical specifications of an ad creative. For digital, this most commonly includes the file type, size...

A pixel may refer to either a single dot on a screen (resolutions are often represented by...

When clicking an advertisement or hyperlink immediately leads to a phone call being placed with no other...

Any advertising where the cost is assessed based on the number of clicks. Most commonly, PPC refers...