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Call-to-action (CTA)A call-to-action is a specific invitation to engage with an advertisement. Most commonly, CTAs encourage a user...
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CPM/CPTCPM or CPT are common abbreviations for Cost Per Thousand Impressions, which is the most common cost...
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Run-of-Site (ROS)Placement throughout an entire target website and/or ad network, as opposed to a specific page or section....
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Ad Slot/PlacementThe actual position of an ad on a website or app. This refers to the precise location...
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OrganicStandard placement in search engine indexes and social media feeds that are not directly-placed ads. Search Engine...
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Google’s Website Privacy Policy RequirementsDoes your website have a public privacy policy? If it doesn’t, make this a top priority as...
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Google’s planned phase out of third-party tracking cookies: How does it affect advertisers?You may have heard about Google’s plan to phase out third-party tracking cookies from its Chrome browser....
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What is a vanity domain name URL? Why do I need one? What are its Benefits?A vanity domain name is a custom URL mostly used in connection to a specific marketing campaign....
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Search Engine Marketing: Differences and advantages between SEO and PPCGoogle, Bing, Yahoo… Regardless of the source, search is undoubtedly an important step in the purchase journey....
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Employee Recruiting: Active vs Passive MarketingWhen it comes to employee recruiting, there are two methods to market your open positions to potential...
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QR Codes: What are they and how do they help advertisers?A Quick Reference Code (QR Code) is a scannable barcode with multiple purposes. One way advertisers can...
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Using custom landing pages to convert trafficA custom landing page is a single-page website designed and optimized to drive conversions. They are simple,...
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The evolution of YouTube as an entertainment platformYouTube has come a long day from its 2005 debut. We all recognize it as a platform...
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What is Over-The-Top (OTT) Streaming Video for Advertisers?Over-The-Top, most commonly referred to the acronym OTT, is streaming video content that is most often viewed...
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About 701 Digital MarketingWe are a full TV+Digital marketing agency backed by the credibility and expertise of the KFYR-TV station...
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Search Engines Are Today’s Yellow PagesPeople turn to search more than any other source to solve a need. Are you still investing...