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What is a vanity domain name URL? Why do I need one? What are its Benefits?A vanity domain name is a custom URL mostly used in connection to a specific marketing campaign....
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Search Engine Marketing: Differences and advantages between SEO and PPCGoogle, Bing, Yahoo… Regardless of the source, search is undoubtedly an important step in the purchase journey....
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Employee Recruiting: Active vs Passive MarketingWhen it comes to employee recruiting, there are two methods to market your open positions to potential...
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QR Codes: What are they and how do they help advertisers?A Quick Reference Code (QR Code) is a scannable barcode with multiple purposes. One way advertisers can...
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Using custom landing pages to convert trafficA custom landing page is a single-page website designed and optimized to drive conversions. They are simple,...
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The evolution of YouTube as an entertainment platformYouTube has come a long day from its 2005 debut. We all recognize it as a platform...
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What is Over-The-Top (OTT) Streaming Video for Advertisers?Over-The-Top, most commonly referred to the acronym OTT, is streaming video content that is most often viewed...