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Google’s Website Privacy Policy RequirementsDoes your website have a public privacy policy? If it doesn’t, make this a top priority as... -
Google’s planned phase out of third-party tracking cookies: How does it affect advertisers?You may have heard about Google’s plan to phase out third-party tracking cookies from its Chrome browser.... -
What is a vanity domain name URL? Why do I need one? What are its Benefits?A vanity domain name is a custom URL mostly used in connection to a specific marketing campaign.... -
Search Engine Marketing: Differences and advantages between SEO and PPCGoogle, Bing, Yahoo… Regardless of the source, search is undoubtedly an important step in the purchase journey.... -
Employee Recruiting: Active vs Passive MarketingWhen it comes to employee recruiting, there are two methods to market your open positions to potential...
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QR Codes: What are they and how do they help advertisers?A Quick Reference Code (QR Code) is a scannable barcode with multiple purposes. One way advertisers can... -
Using custom landing pages to convert trafficA custom landing page is a single-page website designed and optimized to drive conversions. They are simple,... -
The evolution of YouTube as an entertainment platformYouTube has come a long day from its 2005 debut. We all recognize it as a platform... -
What is Over-The-Top (OTT) Streaming Video for Advertisers?Over-The-Top, most commonly referred to the acronym OTT, is streaming video content that is most often viewed...
